Fiduciary control for Baltic media investment

Make every media euro defensible.

We help advertisers select the right media agency, harden commercial contracts and verify where media money actually goes—across Lithuania, Latvia and Estonia.

MF / 01INDEPENDENT CONTROL
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CONTRACTTRANSACTIONBENCHMARK
3 Baltic marketsIndependent of media buyingBoard-ready evidenceEnglish-first regional delivery

The reporting gap

An agency report is not independent evidence.

Aggregated dashboards can hide rate changes, non-working fees, inventory quality and contract exceptions. We reconcile commercial terms, delivery data and market context so your team can make decisions on evidence—not assurances.

01

Pitch promises drift

Low tender prices can disappear through changed assumptions, surcharges or loosely drafted service levels.

02

Digital costs fragment

DSP, SSP, data, verification and trading layers make working media difficult to trace without granular data rights.

03

Governance stays reactive

Without an independent benchmark and audit-ready contract, issues emerge only after budgets have already moved.

Two core mandates

Choose well. Then verify continuously.

Evidence, reconciled

A three-view verification method

No single dataset tells the whole story. We test the relationship between the contract, transaction and outcome.

01
Contract

What was promised

Rates, rebates, audit rights, staffing, fee definitions and performance obligations.

02
Transaction

What was bought

Invoices, platform records, delivery files and—where available—log-level supply-chain data.

03
Benchmark

What is reasonable

Comparable Baltic market conditions, channel economics and verified tender submissions.

Built for accountable leaders

One evidence base for marketing, procurement and finance.

CMO

Defend the budget with independently verified commercial and delivery evidence.

Procurement

Create comparable bids, explicit definitions and enforceable audit rights.

CFO

Turn a complex marketing cost into an auditable governance process.

Regional HQ

Manage all three Baltic markets through one English-language workstream.

EELVLT

Local detail. Regional control.

One mandate across the Baltic states.

Media markets are local; governance should be consistent. We standardise the commercial logic while respecting country-level publishers, currencies, language and buying conventions.

MEDIA FORENSIS / BALTICS

Before your next agency decision, establish the evidence standard.

Share the scope confidentially. We will identify the right review—pitch, contract, campaign or full media audit.

Request a confidential review